March 4, 2020 (Taipei, Taiwan) - gabi+skin, a new skincare brand has launched Taiwan’s first locally developed natural coffee scrub and daily skincare family in retail locations around Taiwan. Starting with four Mitsukoshi department stores in Taipei city, the brand’s coffee scrub and other skincare products will be rolled out across an additional four Mitsukoshi locations in Taichung, Kaohsiung, and Tainan, for a total of eight retail locations. The brand will also be featured in a pop-up store in the HuaShan cultural and shopping area of Taipei for the rest of the year.
gabi+skin was started by Mandy Wu, a busy advertising executive who created a coffee scrub to treat her own sensitive skin after regularly breaking out in skin rashes. Her original coffee scrub formulation worked so well that friends and family started asking for jars of the scrub. When they saw similarly impressive effects after just a single use, Mandy created gabi+skin to make the first locally developed coffee scrub in Taiwan available to more women looking for natural and effective skincare. She asked her husband, who owns Level Interactive, a branding consultancy, to help with logos and design. Mandy runs the company now, having discovered a new passion for the freedom and challenges that come from being an entrepreneur and building a skincare brand. She hopes to inspire more would-be female entrepreneurs to pursue their dreams.
gabi+skin is now bringing this new and popular beauty concept from the West to Taiwan, launching the country’s first locally produced coffee scrub. It’s an original formulation that infuses a few simple ingredients, including coffee grounds, orange essential oils, and brown sugar, resulting in impressive skincare benefits. Commonly used to jumpstart mornings, coffee scrubs have taken off in the West as a premium beauty product due to the healing properties found in caffeine — combined with natural essential oils — that help with skin conditions such as eczema and psoriasis, and others, while also protecting the skin with antioxidants.
gabi+skin gets its name from the word for coffee in Taiwanese language; “gabi”. The products originally centered around coffee scrubs and are created in Taiwan, so the name both embodies where the products are made and also honors the original coffee scrub. Since the establishment of the brand, gabi+skin has been carefully researching, developing, and revising our formulas. Products give better results by using natural ingredients, as it’s believed this has a healing effect on the skin. By creating natural products with fewer ingredients, gabi+skin focuses on a skin-first approach to beauty and our skin’s health.